News Briefs for April 23, 2015April 23, 2015
•New York-based alcohol delivery service Minibar has expanded its Texas footprint with entry into the Houston market. Starting this month, Minibar will offer on-demand wine, spirits and beer deliveries within a 30- to 60-minute time frame to Houston residents, with the first month of service free. After the first month, a $5 fee will be applied to each delivery. Minibar, which entered Texas with its launch into Dallas last year, also operates in New York, Los Angeles, Washington D.C., Chicago, San Francisco and Miami.
•William Grant & Sons’ Milagro Tequila is launching a new art-inspired ad campaign in the U.S. Titled “Agave Expressionism,” the initiative focuses on Milagro’s Mexican roots and features artwork by Mexico City-based street artists, including Beo Hake, Miguel Mejia (Neuzz) and Seher One. Starting next month, the artists’ works will be showcased in the form of wallscapes and public murals in key markets like New York, Chicago, Los Angeles and San Francisco. The Milagro Tequila range includes core Silver, Reposado and Añejo entries ($24.99-$43.99 a 750-ml.), as well as its upscale Select Barrel Reserve range ($52.99-$98.99).
•Anheuser-Busch InBev’s Budweiser brand has partnered with the National Parks Foundation for a new environmental awareness effort. The push also includes a limited edition patriotic theme—featuring a Lady Liberty silhouette—on Bud’s packaging. The multimillion-dollar commitment will raise awareness about national parks and the National Park Service’s centennial anniversary in 2016. AB InBev will also host a summer music program celebrating the country’s natural landscapes as well as points of cultural and historical importance. The Lady Liberty design will be available on 8-, 12-, 16- and 25-ounce cans and on 16-ounce aluminum bottles of Budweiser.
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