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EXCLUSIVE: Terlato Wines Becomes U.S. Importer Of Piper-Heidsieck Champagne

May 1, 2015

Terlato Wines is adding Piper-Heidsieck, one of the U.S. market’s leading Champagne brands, to its import portfolio, effective July 1. Under the terms of its pact with brand owner EPI Group, Terlato will import the full range of Piper-Heidsieck Champagnes, including the Rare Millesime 2002, which earned 97 points from Wine Spectator (as did the 1998 vintage), as well as Vintage Brut, the flagship Cuvée Brut NV and Rosé Sauvage—all of which have earned scores of more than 90 points from Wine Spectator.

Piper-Heidsieck, which has long been imported by Rémy Cointreau USA, has been one of the market’s top five Champagne brands for years. However, its volume has been flat for much of the past half-decade, hovering around 50,000 cases. In 2014, the brand fell by 12% to 45,000 cases, according to Impact Databank, even as the overall Champagne market advanced by 4.5%.

EPI acquired Piper-Heidsieck and its portfoliomate, Charles Heidsieck, from Rémy Cointreau in 2011. EPI is the holding company for the Descours family, which owns several luxury goods companies, including JM Weston, Bonpoint, and A. Figaret.

Despite Piper-Heidsieck’s recent performance, Terlato Wines is optimistic about prospects for its new addition. “Under Christopher Descours’s leadership, the winery has made significant investments to add value to the Piper Heidsieck brand, Terlato Wines CEO Bill Terlato told SND. “There was a time when Piper was among the top Champagne brands in the U.S. in terms of perception and volume. Our goal is to reattain that position.”

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