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Champagne Palmer Makes Foray Into U.S. Market

May 6, 2015

Champagne Palmer is entering the U.S. market for the first time, thanks to a new partnership with Chicago-based importer Vin Divino (a subsidiary of González-Byass). Launched in Illinois, Florida, New York and Nevada earlier this spring, Champagne Palmer plans to expand to additional markets like New Jersey, California and Massachusetts by year-end. Raymond Ringeval, export director for Champagne Palmer, tells SND he expects to sell about 5,000 cases in the U.S., with the potential for volume to double looking ahead. The house’s total production is around 80,000 cases.

“The house held back until a few years ago, when the decision was made to move forward internationally,” said Ringeval. “Palmer will never be a mass-market Champagne, but we do plan to become more visible and be positioned as a premium offering.”

Champagne Palmer’s U.S. lineup includes a Brut Reserve (around $50), Rosé Reserve ($65), Blanc de Blancs ($75) and Amazone de Palmer, a prestige cuvée priced around $125. Palmer is known its for Chardonnay-centric offerings.

Palmer’s U.S. debut comes as Champagne experiences solid gains. After a modest 0.9% rise in 2013, U.S. Champagne depletions grew 4.5% to 1.31 million cases last year, according to Impact Databank. “After several difficult years following the crisis of 2008, I think Champagne is now taking a turn,” adds Ringeval. “We now see a very dynamic Champagne market in the U.S.—and a strong market for premium cuvées.”

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