Grapefruit Emerging As Summer Beer TrendMay 11, 2015
Summer hasn’t even begun, but it’s beginning to look like grapefruit will be the big flavor trend for the beer category this season.
Several craft brewers have been producing beers featuring grapefruit flavors in recent years, but now at least two national players are behind new grapefruit-influenced brews. MillerCoors’ Leinenkugel Grapefruit Shandy, a summer seasonal, launched nationally in March, and the company says the response has been so positive that an enhanced order window for distributors has been added. The Coors Light Citrus Radler, due this summer, is also expected to have a grapefruit component. “The grapefruit beer market grew triple digits last year,” Ashley Selman, senior director of marketing at MillerCoors’ Tenth & Blake unit, reports. Earlier this year, Boston Beer Co.’s Alchemy & Science subsidiary launched Traveler’s Grapefruit Ale nationally.
Harpoon Brewing’s summer seasonal UFO Big Squeeze, meanwhile, is available in 24 states and Washington, D.C. “Beer drinkers have embraced UFO Big Squeeze more than we had anticipated,” says brand manager Chris Bonacci. Other brews containing grapefruit include Ballast Point’s Grapefruit Sculpin IPA, Abita Grapefruit Harvest IPA, Shiner’s Ruby Redbird and Schofferhofer Grapefruit Hefeweizen from Germany.
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