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Crown Royal Debuts First-Ever Rye Whisky

May 11, 2015

Diageo has added to Crown Royal’s portfolio with the nationwide release of Northern Harvest Rye, its first-ever blended rye whisky. “With rye whiskies serving as integral components of the Crown Royal Deluxe blend for more than 75 years, it was a natural and authentic extension to provide our loyal fans a rye offering,” said Yvonne Briese, vice president of marketing, Diageo North American Whiskey. The 90-proof offering’s suggested retail price is $29.99 a 750-ml. bottle.

Diageo is also expanding availability of its Crown Royal Hand Selected Barrel whisky into new U.S. markets following an initial limited release in Texas. Featuring Crown Royal’s base Coffey Rye whisky, the 103-proof single barrel liquid is produced at the brand’s Coffey Rye still in Gimli, Manitoba. It marks the first national rollout of a barrel program by Crown Royal, allowing retailers to purchase an entire barrel, with every bottle ($54.99 a 750-ml.) produced from a barrel featuring a personalized medallion naming the retail location.

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