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News Briefs for May 12, 2015

May 12, 2015

•E.&J. Gallo has rolled out the latest addition to it Viniq shimmering liqueur line, Viniq Ruby, nationwide. A blend of vodka, Moscato and flavors of strawberry, red berry and orange citrus, Ruby joins Viniq’s original Premium Shimmery Liqueur offering that debuted nationally earlier this year after an initial test launch in seven markets last May. The 40-proof offering is targeted at Millennial consumers and intended to be consumed on the rocks or in cocktails. Viniq Ruby retails in 750-ml. bottles for $19.99 and in 375-ml. bottles for $12.99.

•Bacardi Ltd. has officially launched Dewar’s Scratch Cask, reported in SND late last year, an innovation from the blended Scotch whisky brand intended to serve as a bridge from the Bourbon category. Borrowing a technique from Bourbon-making in which barrels are scratched after charring, Scratch Cask is a blend of up to 40 single malts and single grain whiskies matured in oak casks in Scotland for a minimum of four years. The blend is then married in American oak casks, both Bourbon and virgin oak, that are heavily charred and scratched to alter the flavor before finishing. The limited release is available beginning this month for about $25.99 nationwide. Bacardi said Scratch Cask is targeted at younger LDA drinkers, with heavy on-premise activity and digital outreach.

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