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Beam Suntory Revamping Sauza

May 14, 2015

Beam Suntory’s Sauza Tequila is getting its biggest rebranding in its history, beginning with a new look this June. The refresh is intended to highlight Sauza’s family heritage, quality and craftsmanship. Sauza’s brand-wide repack includes a redesigned label, a unique bottle structure and a monogram embossed on the glass. Also, as part of the initiative, the premium Sauza Blue 100% Agave line will be renamed Sauza Signature Blue, and feature a premium cork and wood closure.

Second only to Jose Cuervo among Tequilas in the U.S. market, Sauza’s depletions increased 2.5% to 2.1 million cases in 2014, according to Impact Databank.

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