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Wine Spectator: An En Primeur for America?

May 19, 2015

A year ago, as Bordeaux’s 2013 vintage came to market for sale as futures and attracted little interest, merchants and collectors alike grumbled that the main attraction of en primeur sales—that consumers could pay less for futures now than for a finished wine later—had evaporated. The value of Bordeaux’s past four vintages had stalled and depreciated. Would the system even survive? The anemic response so far to the 2014 Bordeauxs isn’t reassuring.

Now, a study from Syracuse University’s Whitman School of Management in New York makes the case that not only is en primeur viable and profitable in Bordeaux, but also that U.S. wine regions could benefit from a similar system of barrel tastings and futures sales. Wine Spectator has the full story.

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