News Briefs for May 28, 2015May 28, 2015
•With the rosé market heating up, one of the category’s key brands is getting a makeover. Provence’s Chateau d’Esclans is rebranding its namesake estate bottled rosé as Rock Angel, beginning with the 2014 vintage, which rolls out in June. The renaming of d’Esclans estate rosé links it more closely with its well-known sister brand, Whispering Angel ($22), one of the rosé market’s fastest-rising players. Along with the name change, the new Rock Angel ($35) saw a packaging redesign created in partnership with London-based firm Design Bridge. In addition to Rock Angel and Whispering Angel, the d’Esclans portfolio includes two prestige cuvées, Les Clans ($65) and Garrus ($100).
•Massachusetts-based Blue Vase Marketing has partnered with New York artist Blake Emory to develop a new spirits brand, Emory Vodka. The super-premium, 100% corn-based spirit is aligned with Emory’s Zebra Love design concept, with the limited edition bottle featuring artwork and a trademarked red stiletto icon on frosted glass. The newly formed Zebra Love LLC imports Emory from South Africa and bottles the product, while drinks marketing firm Pearson & Pearson is teaming with Blue Vase to handle the brand’s strategic marketing efforts throughout the year. Emory Vodka will retail at $29.99 a 750 ml., taking an off-premise focus this spring in key cities such as Atlanta, Chicago, New York, Los Angeles and Miami.
•Guarachi Wine Partners has appointed Brock Harris regional sales manager of California and Hawaii. Harris most recently served as a regional sales manager with Independent Distillers USA, and has also held divisional sales leadership roles with E.&J. Gallo. Guarachi Wine Partners’ portfolio includes Black Ink, Bodega Norton, Castillo de Monseran, Guarachi Family Wines, Montes, Kaiken and the recently launched Surf Swim, among other brands.
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