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News Briefs for June 1, 2015

June 1, 2015

Gruppo Campari has launched its third-annual Negroni Week initiative across the U.S. and global on-premise market. Running from today through June 7, the Negroni Week program will see bartenders at more than 1,000 U.S. accounts fashion a signature version of the classic Campari-based cocktail, with participants donating a portion of the proceeds from each Negroni sold to the charity of their choice. The campaign raised more than $120,000 for local charities last year. This year, more than 75 New York establishments—including Eataly, Pouring Ribbons and others—are participating, as are more than 50 accounts each in the cities of San Francisco, Los Angeles and Chicago. Driven by the increasing popularity of the Negroni, Campari Bitter rose 11% to 83,000 cases in the U.S. market last year, according to Impact Databank.

•San Francisco-based Anchor Distilling Company is rolling out a 375-ml. bottle format on its Luxardo Maraschino liqueur, targeting at-home mixology. Made from marasca cherries sourced in the Veneto region of Italy and matured in Finnish ash vats, Luxardo Maraschino (32% abv) serves as a component in classic cocktails such as the Last Word, the Martinez, the Aviation and the Hemingway Daiquiri. Luxardo Maraschino’s new 375-ml. size retails at around $20. The spirits division of Anchor Brewers & Distillers LLC, Anchor Distilling’s portfolio also includes The Glenrothes and The BenRiach single malt Scotch, Old Potrero whiskey, Hine Cognac and Pink Pigeon rum, among others.

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