News Briefs for June 4, 2015June 4, 2015
•Trinchero Family Estates is extending its Sutter Home brand with a new Sangria offering. Sutter Home’s new entry is a “California-style” sangria described as lighter and juicier than traditional Spanish versions. Made from 100% premium California red wine, Sutter Home Sangria is launching now nationwide, retailing at around $6 a 750-ml. According to Nielsen, sangrias positioned between $4 and $6.99 a 750-ml. grew 8.5% over the 26 weeks through April 25.
•Sonoma Valley’s Don Sebastiani & Sons is launching a new packaging design across its Smoking Loon wine brand. The new look will feature a metallic-looking “steel” label, which originally debuted on Smoking Loon Steelbird Unoaked Chardonnay and enjoyed a positive response. Smoking Loon’s full lineup, which includes 13 wines, will sport labels with platinum metallic accents, differentiated by a different color palette for each wine. The new design will be implemented by early summer.
•Mike’s Hard Lemonade Company is rolling out a new Flavors of America variety pack for the summer season. The flavored malt beverage (FMB) brand offers four flavors—Lemonade, Peach, Black Cherry and Apple—in the canned pack. Mike’s is supporting its launch with an integrated marketing program that will feature a series of experiental events, a media campaign that includes placements in outlets like Spotify and Rolling Stone and digital advertising, among other initiatives. Mike’s Flavors of America variety pack is currently available nationwide for $14.99.
•Southern Wine & Spirits (SWS) has promoted Marty Durkin to corporate vice president, sales and operations planning. Durkin was previously vice president, marketing and sales planning for SWS-Florida. In his new role, reporting to Kevin Fennessey, SWS’s executive vice president, commercial strategy, Durkin will lead sales and operations planning for the entire company.
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