News Briefs for June 16, 2015June 16, 2015
•Sidney Frank Importing Company has launched a new marketing campaign supporting its Casamigos Tequila in which it invites consumers to document their experiences entertaining with friends. The “House of Friends” initiative is rolling out on national TV, social media channels and YouTube under the tagline, “Brought to you by those who drink it.” The upscale Casamigos grew by triple-digits in 2014 in the U.S. with 45,000 nine-liter cases, according to Impact Databank.
•Constellation Brands has promoted David Klein to the role of executive vice president and chief financial officer. He succeeds Bob Ryder, who is set to leave the company following the completion of its first-quarter 10-Q filing. Klein most recently served as CFO of Constellation’s beer division, and has also previously served as the company’s senior vice president, treasurer and controller, as well as chief financial officer of Constellation’s former European unit.
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Tagged : Casamigos, Constellation Brands, Sidney Frank Importing Company, YouTube
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