Exclusive news and research on the wine, spirits and beer business

News Briefs for June 24, 2015

June 24, 2015

•Agave Loco’s RumChata cream liqueur brand has reintroduced its Summer Iced Coffee Sampler Pack. Launched for the first time last year, the seasonal sampler pack includes two 8-ounce ready-to-drink cans of Casa del Sol iced coffee and a 750-ml. bottle of RumChata, which are intended to be mixed together to create a RumChata iced coffee cocktail. The RumChata Summer Iced Coffee Sampler Pack is currently available nationwide, retailing at $19.99.

•Deutsch Family Wine & Spirits has renewed its partnership with Sterling Distribution Company in the Nebraska market with a new five-year deal. The move is one in a series of distributor renewals for the Yellow Tail importer, which inked a five-year, eight-state pact with Glazer’s in April and followed with a five-year accord with Charmer Sunbelt across four Mid-Atlantic markets in May.

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