Templeton Rye Settles Consumer Fraud LawsuitsJuly 15, 2015
Iowa’s Templeton Rye has agreed to settle several class-action lawsuits accusing the whiskey brand of misleading consumers through advertising and branding. According to The Des Moines Register, the settlement requires Templeton to change the language and labeling on its bottles and website, as well as establish a cash reserve for potential customer refunds. Further details on the settlement—which is currently awaiting court approval—have yet to be released.
The legal controversy stems from Templeton Rye’s positioning as an Iowa-made, Prohibition-style product when it actually sources its whiskey from Indiana contract distiller MGP Ingredients. Templeton has argued that because it blends, bottles and labels its final product in Templeton, Iowa based on a Prohibition-era recipe, it’s fair to say the brand is locally produced.
In a recent statement, Templeton co-founder Keith Kerkhoff conceded that the brand’s marketing “should have provided more clarity,” adding that Templeton has already made moves to revise its label and marketing materials.
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