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News Briefs for July 24, 2015

July 24, 2015

•Suntory Holdings has sold its Louis Royer S.A.S. Cognac business to France’s Terroirs Distillers for about €100 ($110m). The deal, expected to be completed by the end of August, includes the Louis Royer Cognac brand, aging inventories and related facilities. Founded in 1853, Louis Royer produces a range of VSOP, high-proof and XO Cognac expressions and is handled by Florida’s Lapham Import Co. in the U.S. The privately-held Terroirs Distillers’ spirits portfolio includes such offerings as Tullibardine Single Malt and Highland Queen Scotch Whisky. Suntory is parting with Louis Royer after gaining the much larger Courvoisier Cognac brand with its acquisition of Beam Inc. early last year.

•Heineken USA’s Newcastle Brown Ale is releasing a new IPA as part of its Fall Variety Pack. Brewed in collaboration with the U.K.’s Caledonian Brewery, the Fall Variety Pack will include newcomer Newcastle Foreign Extra IPA, a 6.5%-abv brew. Also included is limited-edition label Newcastle Scotch Ale and flagship Newcastle Brown Ale. This year’s Fall Variety Pack, which is a 12-pack of bottles, becomes available in September.


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