Palm Bay Expands Spirits Range With Innovative Darnley’s View Spiced GinJuly 31, 2015
While spiced rum is a household term in the U.S. market, the launch of Darnley’s View Original London Dry Spiced Gin by Palm Bay International is likely to raise eyebrows. Produced by Scotland’s Wemyss family, Darnley’s was developed by a team of gin experts including distillers and notable mixologists, and includes 10 botanicals, led by juniper, cinnamon and nutmeg. The 42.7%-abv product rolls out September 1 in 10 markets—Pennsylvania, New York, California, Washington, Florida, Massachusetts, New Hampshire, Washington D.C., Maryland and New Jersey—retailing at $36.99 a bottle.
Palm Bay tells SND, “We’re targeting a 65/35 on-premise/off-premise split, given the first-to-U.S.-market angle of Spiced Gin and the success it has had in the U.K. targeting the cocktail scene.” Darnley’s View Spiced is expected to expand to other U.S. markets next year, including Nevada, Minnesota, Michigan, Wisconsin and South Carolina, the company added.
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