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Deep Eddy Price Topped $400 Million: Source

August 25, 2015

Following up on yesterday’s report regarding Deep Eddy vodka’s upside as part of the Heaven Hill portfolio moving forward, Shanken News Daily has learned that Heaven Hill paid a significant sum for the high-flying Texas-based vodka brand. A source familiar with the proceedings tells SND the price was “north of $400 million,” notably higher than the $165 million-$300 million analyst valuation cited in the Wall Street Journal following the deal.

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