Copper Cane Targets 1 Million Cases Within Five Years, Preps Elouan ExtensionsAugust 26, 2015
Following its sale of the Meiomi wine brand to Constellation for $315 million earlier this summer, Joe Wagner’s Copper Cane Wines has set the goal of reaching 1 million cases within five years, with Oregon label Elouan expected to play a key part. Wagner tells SND that he sees Elouan rising into the hundreds of thousands of cases looking ahead, up from its 30,000-40,000-case volume this year. Known for its Pinot Noir, positioned around $25 a bottle, Elouan will be extended with a rosé and a reserve level Pinot in early 2016.
SND previously reported that the Meiomi deal will enable Copper Cane to markedly boost its profile as a vineyard owner on the West Coast, where Wagner hopes to amass 2,000-3,000 acres in the next five years. Santa Barbara, Monterey, Sonoma and Napa counties, as well as Southern Oregon, are foremost on the radar for potential land acquisitions, Wagner says.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.