Exclusive news and research on the wine, spirits and beer business

Captain Morgan Targets Shot Occasion With New Cannon Blast Extension

September 3, 2015

Aiming to bolster its presence in the on-premise shot occasion, Diageo is extending Captain Morgan with a new offering called Cannon Blast. At 35% abv, Cannon Blast is billed as a blend of rum, Caribbean citrus and chipotle and jalepeño pepper and has a cannonball-shaped bottle that glows in black light. The newcomer will be priced at parity with Captain Morgan rum, and is said to deliver a citrus-sweet taste with a spark of heat.

Speaking on the drinks giant’s fiscal year-end conference call in recent days, Diageo CEO Ivan Menezes called Cannon Blast “a very exciting innovation that’s going to market in a few weeks … I think it’s quite disruptive.” Captain Morgan was down 1.5% to 6.3 million cases in the U.S. last year, according to Impact Databank.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : , ,

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.

Previous :  Next :