Moët & Chandon Expands Portfolio, As Vintage Champagnes Drive GrowthSeptember 17, 2015
Moët & Chandon is set to begin marketing a new prestige cuvée, MCIII, in the U.S. market next month, ahead of a larger rollout in 2016. Brand owner Moët Hennessy tells SND that MCIII “is being introduced gradually, with a limited number of bottles available at retail for $450, starting in October.”
MCIII is presented in a black bottle with a metallic cap, medallion base and wooden coffret. Its makeup is an assemblage of vintage wines aged in stainless steel vats and oak casks combined with more mature vintage Champagnes aged on lees in glass bottles.
Moët Hennessy says it expects a strong holiday season for the Moët & Chandon franchise, which owns a 28% share of the U.S. Champagne market, ranking second in the category behind portfoliomate Veuve Clicquot, according to Impact Databank. Vintage Champagnes have been leading the way for Moët & Chandon lately, showing double-digit growth so far in 2015, the company adds.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.