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News Briefs for September 23, 2015

September 23, 2015

•Hahn Family Wines has unveiled a new look for its namesake Hahn range, retailing at the $15 a 750-ml. mark. Formerly known as “Hahn Winery,” the Hahn tier includes a Pinot Noir, Chardonnay, Pinot Noir, GSM red blend, Merlot and Cabernet Sauvignon. Changes to the brand’s packaging include a larger Hahn name and rooster icon, as well as a 35th anniversary seal on the back label pointing to the winery’s prominent place in Monterey County winemaking over more than three decades. The company tells SND that the Hahn tier is expected to reach 275,000 cases by the end of its current fiscal, which closes next March.

•O’Neill Vintners & Distillers has extended its Austerity wine label with a new Paso Robles Cabernet Sauvignon. The move comes as Paso Robles Cab continues to grow in popularity as an accessibly-priced alternative to Napa and Sonoma offerings. The Austerity brand, retailing at $17 a bottle, also includes an Arroyo Seco Chardonnay and a Santa Lucia Highlands Pinot Noir.

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