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Fetzer Sees Hobbs Partnership Yielding Increased Quality

October 1, 2015

Following its move earlier this year to partner with winemaker Paul Hobbs, Concha y Toro’s Fetzer Vineyards is already seeing significant improvements in viticulture and wine quality, the company tells SND. Under the collaboration, scheduled to run for three years, Hobbs has been working alongside the Fetzer Vineyards team as consulting winemaker for the full portfolio since January, starting with production of the 2014 vintage.

“We source from vineyards in Sonoma’s Russian River Valley, and Napa Valley’s Rutherford and Oakville AVA, locations Paul knows well, so his insights and point of view are making an immediate impact,” says Bob Blue, vice president of winemaking for Fetzer Vineyards. Blue adds that Fetzer’s biodynamic Mendocino vineyards are showing better consistency in the current 2015 vintage as a result of Hobbs’ efforts.

Acquired by Concha y Toro in 2011, Fetzer Vineyards has recently undergone a major revitalization, focused on quality upgrades, innovation and sustainability. Along with its flagship Fetzer brand, the winery’s lineup includes the Sanctuary, Bel Arbor and Jekel labels, as well as the fast-growing Bonterra range, which was up 8% to 380,000 nine-liter case shipments last year.

 

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