News Briefs for October 2, 2015October 2, 2015
•Brown-Forman has officially launched Jack Daniel’s Sinatra Century, honoring the legendary entertainer’s 100th birthday. Only 100 barrels of the 100-proof whiskey are being released, packaged in individually numbered 1-liter bottles that come enclosed in a luxury gift box along with a selection of previously unreleased Frank Sinatra tracks. The set retails at around $500. This is the second Sinatra commemorative offering from Jack Daniel’s, which introduced a 90-proof Sinatra Select whiskey in 2013.
•Miller Lite is returning to its “Original Steinie Bottle” packaging for a limited time this holiday season. The 12-ounce retro bottle format is launching nationwide through December. According to Impact Databank, Miller Lite declined 1.9% to 13.4 million barrels in 2014, but has seen its performance improve somewhat since introducing some of its original branding elements across its packaging over the past year.
•Calistoga’s Frank Family Vineyards has promoted Todd Graff to general manager. Graff, who has been with the company since 2003, will continue to serve as winemaker in addition to overseeing day-to-day operations in his new role. Known for its Napa Valley varietals ($35-$50) and on-premise focused reserve wines, the winery was founded in 1992 by former Disney Studios president Rich Frank.
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