Stoli Group USA Adds Louisiana Spirits’ Bayou Rum To PortfolioOctober 6, 2015
Stoli Group USA will become the exclusive national distributor of Bayou Rum under a new partnership with brand owner Louisiana Spirits. Made from Louisiana sugarcane, the Bayou range—retailing at around the $25 mark and above—includes Select, Silver and Spiced rums as well as Satsuma Rum Liqueur. The brand has previously been available in Louisiana,Texas, Mississippi, Alabama, Florida, Maryland, Washington D.C. and Georgia. The multi-year deal, which will result in expanded distribution for Bayou, takes effect January 1.
Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.