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DFV Maintains Growth Momentum With Three “Hot Prospect” Brands

October 8, 2015

One of the U.S. market’s fastest-growing wine companies, Delicato Family Vineyards (DFV) has been led largely by the success of boxed wine label Bota Box, as well as its thriving Twisted, Noble Vines and Gnarly Head brands, among others. Lately, however, a handful of smaller, up-and-coming DFV offerings—including Belle Ambiance, HandCraft and Black Stallion—have also started gaining steam, each recently earning Impact “Hot Prospect” honors.

Launched in late 2013, Belle Ambiance has enjoyed an especially fast start, jumping to 166,000 cases last year, its first full year on the market. The range, which retails at around $9.99 a 750-ml., features a Chardonnay, Pinot Noir, Cabernet Sauvignon, Pinot Grigio and red blend. “The package and wine style of Belle Ambiance appeals to the aspirational, yet economically-conscious Millennial audience, which is driving the growth of the popular premium wine category,” says Chris Indelicato, DFV’s president and CEO.

Priced slightly up the ladder at $11.99 is HandCraft, which made its debut in 2012, and was up 22% to 152,000 cases last year, according to Impact Databank. The HandCraft lineup’s best seller is its Cabernet Sauvignon, and the range also includes a Chardonnay, Pinot Noir and Petite Sirah. Earlier this year, HandCraft added a Pinot Grigio—featuring a screw cap closure intended to appeal to the on-premise—and a Malbec, which previously had been available only as a limited production offering.

At the super-premium end, DFV is also carving out growth with Black Stallion, which it acquired in 2010. Black Stallion—which starts at $19 and goes all the way up to $150 for its limited production Cabernet Sauvignon label, Transcendent—has been led primarily by its core Napa Valley Cabernet Sauvignon. Its Napa Valley Chardonnay has also posted strong gains, with 44% of sales occurring on-premise. Next spring, Black Stallion also plans to introduce a $19 Napa Valley Sauvignon Blanc nationwide. “For HandCraft and Black Stallion, we’ve strategically introduced new additions that are not only in growing categories, but also showcase exceptional wine quality and consistency that help to support our growing portfolio,” explains Indelicato.


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