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News Briefs for October 13, 2015

October 13, 2015

•Campari America has extended its Russell’s Reserve small-batch Bourbon range with a new limited edition offering, Russell’s Reserve 1998. Made from 23 barrels of Bourbon set aside for aging in 1998, the new entry marks the oldest expression ever launched by father-and-son master distiller team Jimmy and Eddie Russell under the Russell’s Reserve brand. Rolling out nationwide, Russell’s Reserve 1998 is limited to 2,070 bottles retailing at $250 each.

•Avión Tequila founder Ken Austin is preparing to launch a new Champagne brand in partnership with rapper Jeezy, Wine Spectator reports. For now, there are few details available on the project, which is set to come to market in mid-2016, but the Austin-Jeezy Champagne is expected to be priced at a more accessible level than Jay-Z’s Armand de Brignac, for example, which can sell at as much as $1,000 a bottle on-premise.

•Patrón Spirits has created an interactive digital platform that allows consumers to trace any bottle of Tequila back to its specific distillery. Patrón’s “Know Your NOM” tool refers to the Norma Oficial Mexicana number found on every bottle of Tequila, a four-digit code certifying authenticity and linking the product to its specific producer. The new digital platform, powered by data from the Consejo Regulador del Tequila, includes an interactive map and is searchable by Tequila brand and NOM number.

•Washington, D.C.-based liqueur maker Don Ciccio & Figli is introducing two new products: Cinque, a 15% abv aperitif including a mix of botanicals; and Luna Amara Bitter, a 23% abv bitter made from 16 botanicals and two distillates. Both Cinque and Luna Amara Bitter retail at $26 a bottle and will be available starting this month in the Washington, D.C. area, with more markets to follow. Don Ciccio & Figli was founded in 2012 by D.C. hospitality veteran and Amalfi Coast native Francesco Amodeo.


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