Moët Hennessy USA Debuts Champagne Education Site, As Company Sales RiseOctober 13, 2015
Moët Hennessy USA has launched ChampagneMasters.com, a new mobile platform dedicated to educating wine consumers about Champagne, while highlighting Moët Hennessy’s Moët & Chandon, Veuve Clicquot, Dom Pérignon, Krug and Ruinart brands. According to Moët Hennessy USA CMO & EVP Brands Jon Potter, the platform is designed to attract a new generation of consumers to the category.
The mobile site is organized into three sections: Think Like a Master, Taste Like a Master and Serve Like a Master. The first gives an overview of Champagne and provides reading resources and insights from top sommeliers and cellar masters, while the second details the “art and science” of tasting via an exploration of Moët Hennessy’s Champagnes. The final Serve Like a Master segment offers a comprehensive glossary of terms, food pairing ideas and a step-by-step guide to opening a bottle. The company says ChampagneMasters.com will continue to evolve over time as it seeks to become an indispensable tool for aspiring bubbly aficionados.
In other company news, Moët Hennessy posted a 7% organic sales rise to €3.13 billion ($3.6b) in the nine months through September, representing the first three quarters of its fiscal year. Hennessy Cognac’s ongoing U.S. rise was a main contributor, as was the Moët Hennessy Champagne portfolio, whose volumes grew 5%.
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