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Don Sebastiani & Sons Debuts New Zinfandel Brand, Big Smooth

October 21, 2015

California negoçiant Don Sebastiani & Sons is launching a new wine brand, Big Smooth Old Vine Zinfandel, into select markets this month. Initially rolling out across key cities in California, Colorado, Massachusetts and Illinois, Big Smooth is sourced from the Lodi, Sonoma and Napa appellations, and is retail priced at $17.99 a 750-ml. The new entry, which sports a purple velvet label, is slated to expand into additional markets starting in 2016.

 

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