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Daily Archive: November 3, 2015

Flavored Whiskey’s Surge Fueled By New Products

The super-premium segment is driving Bourbon’s boom, but flavored products are also broadening the category’s appeal and providing a bridge to consumers. Continue reading →

Posted in News on November 3, 2015

Johnnie Walker Master Blender Jim Beveridge Talks Scotch And Select Cask Range

Earlier this fall, Diageo announced its “Joy Will Take You Further” campaign, the biggest marketing reboot for Johnnie Walker in 15 years. Continue reading →

Posted in News on November 3, 2015

Molson Coors Said To Be In Talks To Obtain 100% Of MillerCoors

With the deadline for A-B Inbev to make a formal offer for SABMiller just a day away, Molson Coors is now in advanced talks to acquire SABMiller’s majority stake in MillerCoors, according to the Financial Times. Continue reading →

Posted in News on November 3, 2015

News Briefs for November 3, 2015

•E.&J. Gallo is launching a new line of aperitifs under the Lo-Fi brand in a collaboration with Philadelphia’s Quaker City Mercantile. Continue reading →

Posted in News on November 3, 2015

Craft Brewing and Distilling News for November 3, 2015

•California’s Firestone Walker Brewing Company has unveiled plans to expand its Paso Robles-based brewhouse. Continue reading →

Posted in News on November 3, 2015