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News Briefs for November 24, 2015

November 24, 2015

•New Jersey-based Niche Import Co. has been appointed the new exclusive U.S. importer of Bärenjäger honey liqueur, formerly handled by Sidney Frank Importing Co (SFIC).Distributed nationally in the U.S., Bärenjäger is owned and produced by Schwarze & Schlichte in Oelde, Germany. Niche Import Co. was acquired by the Netherlands’ Marussia Beverages at the beginning of this year. SFIC’s portfolio has been pared considerably since Germany’s Mast-Jägermeister acquired the importer in August. Gekkeikan Sake and Casamigos Tequila are departing SFIC, effective January 1, 2016.

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