Craft Distiller Wyoming Whiskey Maps National Expansion PlansNovember 24, 2015
Since launching in late 2012, Wyoming Whiskey has expanded to 28 states, and the Kirby, Wyoming-based company tells SND its sales are on track to more than triple this year. The craft distiller is also readying the release of more whiskey offerings to join its core small-batch Bourbon (about $43).
Wyoming Whiskey’s expansion efforts began last year with entry into regional markets like Colorado, Montana, Idaho and Utah. “We’ve since launched into a number of new states in the Midwest and Northeast on- and off-premise, but we’ve also tackled Tennessee, Indiana and Kentucky, which are huge Bourbon states,” says Wyoming Whiskey co-founder and COO David DeFazio. “We’ll probably see 15 more states added in 2016.”
DeFazio co-founded Wyoming Whiskey with Brad and Kate Mead—whose 1,000-acre ranch in the Bighorn Basin supplies ingredients for the whiskey—and Steve Nally, formerly master distiller at Maker’s Mark. The Meads’ son Sam took over from Nally as head distiller last year. Brad Mead is the grandson of former Wyoming governor and U.S. senator Clifford Hansen, and the brother of current Wyoming governor Matt Mead.
As Wyoming Whiskey grows its core Bourbon in key markets, it has also extended its line with a Single Barrel Bourbon ($60), as well as a Barrel Strength Bourbon ($199), which has already sold out. The company also plans to launch a rye whiskey next fall. “We’ve got some other products in the works, but what you’re not going to see from us is any type of flavored product,” DeFazio says.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.