Boston Beer Extends Rebel Range, Adds Sparkling AleDecember 1, 2015
Boston Beer Company’s Samuel Adams brand has extended its fast-growing Rebel IPA range with the launch of Rebel Raw Double IPA. Rolling out over the next few weeks, Rebel Raw Double IPA (10% abv) is brewed with six different hop varieties and has a 35-day shelf life. The limited-edition expression will be available in 16-ounce can four-packs across Boston, New York City, Washington D.C., Philadelphia and Chicago. According to Impact Databank, the Rebel lineup—which also includes the Rebel IPA, Rebel Rouser IPA, Rebel Rider IPA and Rebel Grapefruit IPA entries—sold 2 million (2.25-gallon) cases in 2014, the brand’s first year on the market.
Meanwhile, Samuel Adams has also debuted a new Sparkling Ale, brewed with a variety of Noble hops and an acidulated malt. The 4.8%-abv offshoot will be sold through December as part of the Samuel Adams Winter Classics Variety 12-Pack ($14.99-$17.99).Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.