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Exclusive: Terlato Bolsters Portfolio With Addition Of Distell’s Wines

December 4, 2015

Terlato Wines, which announced last week that it would begin handling Distell’s spirits brands in the U.S. market via a new venture between the two companies, now has also been appointed the exclusive importer of Distell’s wine portfolio.

Effective February 1, 2016, Lake Bluff, Illinois-based Terlato will begin handling the Distell wine brands in the U.S. market. The Distell range includes include Nederburg, Two Oceans, Plaisir de Merle and Durbanville Hills. Nederburg ($14.99-$19.99) and Two Oceans ($9.99-$12.99) are currently available in the U.S., while Plaisir de Merle ($30 and up) is new to the market and Durbanville Hills ($14.99-$24.99) is returning after several years’ absence. Terlato expects to sell a total of roughly 80,000 cases of the four wines in 2016. Over time, additional Distell wines are also expected to join the Terlato portfolio.

Imports of bottled wine from South Africa have been up and down in recent years, hovering around the 900,000-case mark. Last year, they fell by 10% to 859,000 cases, according to Impact Databank, and they’ve been essentially flat through the first 11 months of 2015.

Terlato’s biggest wine brand, Santa Margherita, is set to shift to its own newly formed U.S. arm—SM USA Inc.—next month. For Terlato, the alliance with Distell helps mitigate the loss of Santa Margherita. Distell’s spirits and wine brands were previously imported by Aveníu Brands.

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