News Briefs for December 7, 2015

•Kobrand has extended distribution of the Poema Red and White blends nationwide, following a limited launch last July. Sourced from Catalunya, Spain, Poema White is a mix of Macabeo and Muscat, while the Red is composed of Garnacha, Tempranillo and Cabernet Sauvignon. Both Poema blends retail at $11.99 a bottle.

•Bayville, New York-based 750 Brands Corp. has launched its first spirits brand, Italy’s Francescano Natura Assisi liqueur line, to the U.S. market. The range of six gelato-inspired liqueur flavors (17% abv) includes Sicilian Pistachio Cream, Melon Cream, Peach Cream, Lemon Cream, White Chocolate Cream and Chocolate with Rum Cream, as well as its flagship Limoncello Liqueur (27% abv). The Francescano line is currently available in Kentucky, Missouri, New Jersey, New York, Kansas, Tennessee and North Dakota at a suggested retail price of $23.99 a 750-ml. About three states a month are expected to be added to its distribution footprint in 2016, with the brand forecasted to reach 25,000 cases next year.

•Connecticut importer U.S. Beverage will introduce a new Radler offering under the Moosehead beer brand next spring. A blend of beer with natural fruit flavors including grapefruit, grape and lemon, Moosehead Radler is 4% abv. The new entry will debut nationwide, line-priced with the core Moosehead brand at $6.99 a six-pack of cans and $11.99 a 12-pack.

Tagged : 750 Brands Corp., Francescano Natura Assisi, Kobrand, Moosehead, Poema, U.S. Beverage

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.