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Millennials And Wine: An In-Depth Look

December 21, 2015

This year millennials became the nation’s largest spending block, eclipsing baby boomers for the first time. Although some millennials haven’t reached legal drinking age yet (baby boomers still account for at least half the wine market), they represent the future of the wine business. Defined by the U.S. Census Bureau as those born between 1982 and 2000, the millennials number 83.1 million—a quarter of the population of the United States. Overall, the millennial demographic is larger than the baby-boom generation—and it has very different wine tastes, driven by a passion for quality, authenticity and discovery. Market Watch Magazine has the full report on its website.

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