News Briefs for February 4, 2016February 4, 2016
•Imperial Brands is extending its Sobieski vodka brand with the launch of Sobieski Estate Single Rye vodka. The super-premium offering is made with 100% Dankowski rye and distilled in limited production at Lancut Distillery, one of the oldest distilleries in Poland. Priced at $28 a 750-ml., Sobieski Estate Single Rye will be available nationwide, both on- and off-premise, joining Sobieski’s core unflavored expression (around $11) and its 11-flavor lineup. Florida-based Imperial Brands is a U.S. subsidiary of Marie Brizard Wine & Spirits.
•Southern Wine & Spirits has named Nick Grieder vice president, general sales manager, Virginia and West Virginia for its North American Spirits & Wine Brokerage (NASWB) division. Grieder was most recently director of sales for NASWB in Iowa and, prior to that, held various sales and marketing roles with Glazer’s of Iowa.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.