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News Briefs for February 4, 2016

February 4, 2016

•Imperial Brands is extending its Sobieski vodka brand with the launch of Sobieski Estate Single Rye vodka. The super-premium offering is made with 100% Dankowski rye and distilled in limited production at Lancut Distillery, one of the oldest distilleries in Poland. Priced at $28 a 750-ml., Sobieski Estate Single Rye will be available nationwide, both on- and off-premise, joining Sobieski’s core unflavored expression (around $11) and its 11-flavor lineup. Florida-based Imperial Brands is a U.S. subsidiary of Marie Brizard Wine & Spirits.

•Southern Wine & Spirits has named Nick Grieder vice president, general sales manager, Virginia and West Virginia for its North American Spirits & Wine Brokerage (NASWB) division. Grieder was most recently director of sales for NASWB in Iowa and, prior to that, held various sales and marketing roles with Glazer’s of Iowa.

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