News Briefs for February 16, 2016February 16, 2016
•Santa Margherita USA is launching a new ad campaign behind its namesake wine brand. The “For Who You Are” Campaign will feature television, print and digital advertising, and “highlights the brand’s principal values of provenance, character and craftsmanship,” according to Santa Margherita USA, which took over U.S. importing and marketing rights for its flagship brand from Terlato Wines at the start of the year.
•MillerCoors’ net sales dipped 1.6% to $7.7 billion for 2015, while net income remained flat, at $1.33 billion. The company’s premium light portfolio—including Coors Light and Miller Lite—was down by low single digits, while the above premium lineup also declined, owing to softness from Miller Fortune. The Redd’s flavored beer franchise demonstrated strong gains, driven by its Green Apple and Redd’s Wicked labels in particular. Meanwhile, MillerCoors’s Tenth & Blake unit showed low single digit growth, thanks to Blue Moon Belgian White, Blue Moon White IPA and Leinenkugel’s Shandies.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.