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News Alert: Southern Creates New Transatlantic Division To Handle Bacardi Business

February 16, 2016

With Bacardi opting last month to align with the new Southern Glazer’s Wine & Spirits across all its markets, Southern has formed a new division, Transatlantic Spirits, to handle Bacardi’s brands. The division will be led by Steve Cohen, executive vice president and managing director, who recently joined Southern from Glazer’s to assume this new role. Cohen will report to Southern’s executive vice president and chief operating officer Brad Vassar.

Transatlantic Spirits will begin operations when Southern begins dual distribution alongside the incumbent distributors for Bacardi USA on March 1(where permissible by law). Southern and Glazer’s will begin exclusive distribution for Bacardi USA on April 1.

Cohen will be joined on the Transatlantic Spirits leadership team by Chris Minielly, who will serve as senior vice president, commercial strategy, and Kathleen Procario, who will serve as the division’s national talent management director.

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