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Wine Spectator Debuts Xvalues, A Free Mobile App For Wine Novices

February 17, 2016

Wine Spectator has unveiled a new mobile app, Xvalues, intended to welcome newcomers into the world of wine. A convenient, easy-to-use wine app for iPhone and iPad, Xvalues—named for its curated selection of “extreme values”—is available now as a free download on the iTunes App Store.

“Our goal is to make Xvalues the go-to app for wine consumers of varying ages and levels of wine expertise,” said Jessica Shanken, vice president of business development at M. Shanken Communications, which publishes Wine Spectator. “In general, millennials are new to wine. While shopping, there are many aisles with thousands of wines to choose from at all different price points. This app helps them avoid overpaying for a bottle or choosing a wine that isn’t good quality. It’s like buying insurance using Wine Spectator ratings.”

The Xvalues app includes in its library a regularly updated selection of Wine Spectator’s latest highly-rated, widely available bottles. It features five categories of wines: extreme values (all $12 and under); reds (all $20 and under); whites (all $20 and under); sparklers (all $40 and under); and a rotating fifth category that is tailored to upcoming holidays and seasons of the year.

Each Xvalues entry includes the bottle’s name, producer, price, region, year, tasting notes and score on Wine Spectator’s 100-point scale. The app also offers helpful tools like photos of wine labels, keywords to sort and simplify the library and a customizable favorites list.

Xvalues joins the popular WineRatings+ in Wine Spectator’s family of mobile apps. WineRatings+, which was updated for iOS9 in December, is consistently among the top-grossing food and drink apps in Apple’s iTunes App Store.

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