Robert Mondavi Private Selection Debuts Bourbon Barrel Aged Cabernet

Constellation Brands has released a category-crossing new wine offering, a Robert Mondavi Private Selection Cabernet Sauvignon aged in Bourbon Barrels. The limited-release Cabernet is launching nationally in a run of 35,000 cases, and it retails at $13.99 a 750-ml. Sourced from coastal Monterey County vineyards, a portion of the wine’s blend is aged for three months in a combination of new and used Kentucky Bourbon barrels. With this innovation, Constellation will look to generate some renewed momentum for the Robert Mondavi Private Selection brand, which hovered around the 1.8-million-case mark in the U.S. for several years before declining 7% to 1.7 million cases in 2015, according to Impact Databank.

Tagged : Constellation Brands, Robert Mondavi Private Selection

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.