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3 Badge Beverage Extends Rising Spirits Stable With Pasote Tequila

March 2, 2016

Sonoma’s 3 Badge Beverage Corp. (formerly The Other Guys) is adding to its fast-growing spirits portfolio with a new Tequila brand, Pasote. Including Blanco (retailing at $49), Reposado ($59) and Añejo ($69) Tequilas, Pasote is made from blue agave and distilled in copper pot stills. The brand, which is launching in select markets nationwide, is packaged in custom-made bottles, each of which displays a distinctive wave pattern in the glass.

Pasote Tequila joins a 3 Badge spirits division that rose 75% to 50,000 cases last year, according to company president August Sebastiani, who tells SND that the group also has a mezcal offering in the works. Noting that the sweet spot for craft spirits in terms of retail pricing is currently in the $35-$50 band, Sebastiani said 3 Badge has seen solid growth for its Uncle Val’s Gin, Kirk & Sweeney Dominican rum and Bib & Tucker Bourbon brands of late.

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