News Briefs for March 7, 2016March 7, 2016
•Absolut vodka has partnered with smart products developer Perfect Company on a new home mixology initiative. Consumers can connect the developer’s “Perfect Drink Smart Scale” via Bluetooth to the Perfect Drink App on their mobile device and access the Absolut pack, which features recipes for the Lemon Drop, Sea Breeze and Espresso Martini, among other cocktails. The scale weighs cocktail ingredient pours in real time, alerting users when to stop pouring and adjusting for over-pours with a rescaling of other ingredients. Additional integrations between The Absolut Company—whose portfolio also includes the Malibu, Kahlúa, Wyborowa, Luksusowa and Our/Vodka brands—and Perfect Company are set to follow.
•San Francisco-based Anchor Distilling Company is introducing The Glenrothes Reserve Collection Tri-Set, a pack featuring all three Glenrothes Reserve whiskies packaged in 100-ml. bottles. Including Glenrothes Sherry Cask Reserve, Bourbon Cask Reserve and Vintage Reserve (a blend of 10 vintages from the past three decades), the Tri-Set follows the debut of the brand’s Reserve range in full-size bottles last fall. The Glenrothes Reserve Collection Tri-Set carries a suggested retail price of $39.99 and will be distributed across major U.S. markets.
•C. Mondavi & Sons has extended its Divining Rod wine range with a new Willamette Valley Pinot Noir. The Divining Rod Pinot Noir will debut nationwide in May, retailing at $19 a 750-ml. The new entry marks The Divining Rod’s first wine from Oregon, joining the brand’s California-sourced Cabernet Sauvignon, Chardonnay and Divine Red blend.
•Bordeaux-based wines and spirits merchant Stephane Quien Wine & Spirits (SQWS) is debuting Be Bordô, a new line of AOC Bordeaux wines geared toward Millennial consumers. The wines include Le Fruity Red Merlot, Le Deep Red Cabernet Sauvignon and Le Crisp White Sauvignon Blanc ($12), all made at Chateau Merlet by winemaker Pierre Laroche and retailing for $11.99 a bottle. Southern Wine & Spirits will handle the wines, which are launching in the New York market before a wider rollout within Southern’s distribution network. SQWS says it may expand the portfolio in the future with a rosé offering.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.