News Briefs for March 16, 2016

•William Grant & Sons is revamping the packaging of its Drambuie liqueur. Changes include a new bottle and label design, which emphasizes the brand’s history, dating back to Bonnie Prince Charlie’s effort to win the British throne in 1745. Details like “Bonnie Prince Charlie” debossing on the bottle’s shoulder and a Jacobite rose pattern on the label and cap are callouts to the heritage of the brand. Drambuie’s new look will roll out in June.

•International wine and spirits trade fair ProWein says its recent staging in Düsseldorf, Germany, saw 55,000 trade visitors engage with 6,200 exhibitors, a 6% increase in trade participation from 2015’s event. More than half of trade visitors came from outside Germany, and visitors from Asia showed one of the highest increases in attendance.

•MillerCoors is extending its gluten-free Coors Peak brand with a Golden Lager. Brewed with brown rice and hops, Golden Lager (5% abv) joins Coors Peak’s original Copper Lager offering. For now, both gluten-free brews are available in the Seattle and Portland markets both on- and off-premise.

•Burgundy’s Chateau Pommard, acquired in 2014 by Silicon Valley entrepreneur Michael Baum, has named industry veteran Ann Feely as chief commercial officer, leading the winery’s global sales and marketing team. Prior to joining Chateau Pommard, which produces around 8,000 cases annually, Feely led the Burgundy portfolio of Wilson Daniels.

Tagged : Chateau Pommard, Coors, Drambuie, MillerCoors, ProWein, William Grant & Sons, Wilson Daniels

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