Daily Archive: March 21, 2016
Interview: Peter Deutsch On The Rise Of Josh Cellars
Introduced in 2009, Deutsch Family Wine & Spirits’ Josh Cellars has been one of the fastest wine brands ever to reach 1-million-case territory, and it’s done so at a premium price point of $13-$19 a bottle. The California wine brand has been a game-changer for Deutsch, spearheading the company’s move into the so-called “low lux” tier of wines retailing from $10-$25, while reducing its reliance on Yellow Tail, its top brand, which has been fighting an increasingly uphill battle as consumers migrate to higher price brackets. SND associate editor Christina Jelski recently caught up with Deutsch Family CEO Peter Deutsch to find out what’s been driving Josh Cellars’ explosive growth, and to see where the brand is headed.
News Briefs for March 21, 2016
•Viña Almaviva, the Chilean joint venture between Baron Philippe de Rothschild SA and Concha y Toro, has named Bordeaux negociants Twins and Joanne U.S. as its importers in the U.S. market. Continue reading →Posted in News on March 21, 2016
Craft Brewing and Distilling News for March 21, 2016
•Texas craft producer Western Son Distillery tells SND its namesake vodka brand is projected to crest 60,000 cases this year—up from 20,000 cases in 2015—with an expanded distribution footprint including state launches in Florida, South Carolina, Georgia, Tennessee, Arkansas, Colorado, Kentucky, Indiana, New Jersey, and Massachusetts. Continue reading →Posted in News on March 21, 2016