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News Briefs for March 21, 2016

March 21, 2016

•Viña Almaviva, the Chilean joint venture between Baron Philippe de Rothschild SA and Concha y Toro, has named Bordeaux negociants Twins and Joanne U.S. as its importers in the U.S. market. Describing the new partnerships as representing an evolution of the luxury Chilean brand’s business, Felipe Larrain, CEO of Almaviva, said the aim “is to grow the availability of Almaviva in targeted accounts across the U.S.” Almaviva was previously part of the former Diageo Chateau & Estate portfolio in the U.S. market.

•Bacardi USA has renewed its distribution alliance with Horizon Beverage in Massachusetts and Rhode Island, signing a multi-year pact with the New England wholesaler. Bacardi and Horizon have had a decades-long relationship. Earlier this year, Bacardi appointed the newly formed Southern Glazer’s as its exclusive distributor across most of the U.S. market, but Southern Glazer’s doesn’t operate in Massachusetts or Rhode Island. Massachusetts is a franchise state, while Rhode Island is an open state.

•Excelsior Wines, a partnership between Concha y Toro and Banfi Vintners, has struck a deal to become the official wine sponsor of the Dallas Cowboys in a three-year agreement beginning with the 2016 NFL season. Four leading Excelsior brands—Frontera, Casillero del Diablo, Serie Riberas Gran Reserva and Marques de Casa Concha—are included. Under the deal, Concha y Toro will develop related promotional packaging for the wines, which will also see exposure at Cowboys games, including branding, signage and a branded pouring station.

•Italy’s Falesco winery is adding to its U.S. offering with the launch of a new Tellus line of varietal wines. Falesco’s new Tellus tier includes Umbria IGP varietals Chardonnay, Merlot and Cabernet Sauvignon, all retailing at $16 a bottle. Based in Italy’s Lazio and Umbria regions, Falesco is imported by Leonardo LoCascio Selections, part of The Winebow Group.

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