Exclusive news and research on the wine, spirits and beer business

News Briefs for March 22, 2016

March 22, 2016

•Palm Bay International has officially added the U.K.’s Chase Distillery potato vodka range to its artisanal spirits stable. Established in 2004 by William Chase, the Herefordshire, England-based distillery specializes in vodka made from 100% estate-grown potatoes. Palm Bay will market Chase’s core 40%-abv Potato Vodka, as well as its Smoked and Marmalade flavored vodkas and vodka-based Elderflower Liqueur (20% abv). The full range retails at around $35 a 750-ml. Along with Chase, Palm Bay’s spirits portfolio also includes The Irishman whiskey, Wemyss Scotch, Chamucos Tequila and Dos Maderas rum, among other brands. Palm Bay president and CEO Marc Taub recently addressed the development of the company’s spirits lineup in this exclusive interview with SND.

•Last November, Burgundy’s Domaine Faiveley acquired a small parcel of the grand cru vineyard Musigny. Erwan Faiveley, president of the family firm, recently told Wine Spectator he has taken on a financial partner in that deal, Taiwanese businessman Pierre Chen. Chen’s investment equals 100% of the price of the land (neither party has disclosed the price). Faiveley will be responsible for the farming, management and production of the wine. Wine Spectator has more.

•Riboli Family Wine Estates has extended its Stella Rosa Italian wine range, an Impact “Hot Brand,” with the launch of a new single-serve aluminum package. Targeted toward casual outdoor occasions such as sporting events, concerts, barbecues and picnics, the resealable 250-ml. bottles are designed to chill quickly and have a shelf life of up to three years. Stella Rosa’s Black red blend and Platinum semi-sweet white entries will initially debut in the single-serve formats (each $4.99) this year.

•Anheuser-Busch is launching a new Mexican brew, Estrella Jalisco, in 10 states this month. The 4.5% abv pilsner beer is rolling out both on- and off-premise in California, Colorado, Illinois, New Mexico, Nevada, New York, Oregon, Texas, Utah and Washington, packaged in 12-packs of both bottles and cans, 18-packs of cans, six-packs of bottles and 24-ounce cans. Estrella Jalisco’s launch is being backed by a Spanish-language campaign running across television, print, digital, out-of-home and in-store channels.

•Heineken USA is extending its Strongbow cider brand with a new flavor, Cherry Blossom. The new offering (4.5% abv) will be available in six-packs beginning this month and eventually will replace Red Berries in the Strongbow variety pack in June, joining Gold Apple, Honey and Ginger. To kick off the release, Heineken is sponsoring events at the National Cherry Blossom Festival in Washington D.C. and featuring the new flavor in the second iteration Strongbow’s current national ad campaign.

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