Exclusive news and research on the wine, spirits and beer business

News Briefs for March 23, 2016

March 23, 2016

•Total Wine & More is planning to open its second Bay Area store in Pleasanton, California. The Contra Costa Times reports that Total Wine has lodged an application for a 21,000-square-foot space that currently houses an Office Depot, which will be closing April 23. The Pleasanton outlet will mark Total Wine’s second Bay Area outpost, joining its recently opened Fremont location.

•Ste. Michelle Wine Estates is launching a new on-premise-focused wine label, Drumheller, which is rolling out nationally this month. Sourced from Washington’s Columbia Valley, Drumheller’s lineup includes Cabernet Sauvignon, Merlot and Chardonnay. Ste. Michelle portfoliomate 14 Hands, an Impact “Hot Brand,” also began as an on-premise-geared wine before exploding at retail in recent years, reaching 1.85 million cases in 2015, according to Impact Databank.

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