Retailers, Bar Operators Talk Trends On Independently Bottled ScotchApril 1, 2016
Although it’s often overlooked, the independently bottled Scotch whisky subcategory is booming. Traditionally the province of connoisseurs, whiskies sold by independent bottlers (IBs) are finding a new audience as aged distillery bottlings become more expensive and harder to find. Market Watch’s website has the full report on how the upmarket IB Scotch category is expanding its role both on- and off-premise. IBs can also be significant volume drivers, and Market Watch recently interviewed Steven Lipp of Alexander Murray & Co. about the independent bottler’s 165,000-case business—which supplies private label Scotch offerings to retailers including Costco, Trader Joe’s and Total Wine & More.
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