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Craft Brewing and Distilling News for April 4, 2016

April 4, 2016

•Boston Beer Company is entering the nascent “hard seltzer” category with the launch of a new brand, Truly Spiked & Sparkling. Billed as a low-calorie, low-carb, gluten-free alternative to wine, light beer and cocktails, Truly Spiked & Sparkling is 5% abv—containing alcohol made from cane sugar—and is rolling out across 20 major markets in three flavors: Colima Lime, Grapefruit & Pomelo and Pomegranate. The newcomer, which retails at $10-$11 a six-pack, has 100 calories and two grams of carbs per serving. Truly Spiked & Sparkling will compete against other hard seltzer brands like Spiked Seltzer and Nauti Seltzer.

•Southern California’s Ballast Point, recently acquired by Constellation Brands for $1 billion, is introducing a new version of its limited brew Calm Before The Storm. Rolling out in 12-ounce-bottle six-packs and on draft across the U.S. market, the new incarnation of Calm Before The Storm (5.5%-abv) is a lighter-bodied golden cream ale infused with cold brewed Caffé Calabria coffee and a hint of vanilla. Ballast Point had calendar 2015 sales of approximately $115 million.

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