Prosecco Players Lead Impact’s Imported Wine Hot BrandsApril 4, 2016
With Prosecco surging ahead in the U.S. market, this year’s Impact “Hot Brands” imported wine lineup is dominated by entries representing that rising category—which accounted for nearly half of the 22 honorees.
Constellation Brands’ Ruffino is the largest of imported wine’s Hot Brands, posting a 10% increase to 1.1 million cases last year, according to Impact Databank, with its Prosecco up 43% to 250,000 cases. Next month, Ruffino will further engage the key 25-45-year-old demographic that has been driving its Prosecco with the launch of a sparkling rosé ($15).
E.&J. Gallo’s La Marca, now the largest Prosecco in the U.S., appears headed into million-case territory, having tripled in size over the past three years to reach 750,000 cases. Alluding to the strong progress of La Marca and other bubblies at the recent Impact Seminar, Gallo’s Roger Nabedian noted, “Sparkling wines above $15 a bottle were up 30% last year.”
Fellow Prosecco competitor Riondo ($14.99) grew 11% to 350,000 cases in 2015 and is primed for further expansion through its new long-term partnership with Terlato Wines. Giancarlo Lechthaler, general manager for Italy’s Collis-Riondo, said the Terlato accord will allow the brand’s Prosecco business reach new heights in the U.S. market.
Zonin USA’s Prosecco also garnered Hot Brand status with a 23% rise to 355,000 cases last year—more than double its 2012 volume. Meanwhile, Hot Brand mainstay Mionetto crossed half a million cases in 2015, and is running just ahead of Cupcake’s Prosecco, which is also posting impressive growth. Palm Bay’s Lunetta is likewise represented with a 15% boost to above a quarter-million cases, as is Prestige Wine & Spirits’ Risata, which has more than doubled since 2012 to 350,000 cases.
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